A MAKE-UP powder that rejuvenates the skin while asleep has been selling out. It is applied with a brush, comes in four shades and its makers claim it does not leave any marks on the pillow.
Bare Escentuals Pure Transformation Night Treatment blends with the natural moisture of the skin instead of sitting on top of it. “Thanks to the active soil complex, which is a mixture of 70 minerals, in the make-up, the skin is encouraged to replenish and pore sizes reduce,” said brand manager Lee Etheridge.
“In principle, I object to anything that makes women feeling under pressure to improve their looks in the bedroom, but in practice, I know how many women do their level best never to let their other half see them without make-up.”
An increasing number of women are tempted to sleep with their make-up because they are worried about their looks, a poll of 1,000 shows. Two-thirds were nervous to take it off with a new partner and 16 per cent think they are unattractive bare-faced.
This leaves nearly a quarter sleeping while wearing make-up up to three times a week, despite knowing it is bad for the skin, while 35 per cent said they wanted to sleep in it; and now they can.